Let’s take this time to reconnect and recharge for what’s going to be a very busy Fall season for all of us in the media profession! We’ll start with some quick Club updates for all attendees, and then we will randomly be assigned into groups for introductions and networking. This is a free event for members and prospective members.
The “Write Better Right Now” webinars, part of the Press Club’s longstanding “Nuts & Bolts” educational series, are designed as an opportunity to learn how to be a better writer. The webinars, launched earlier this year, feature a veteran journalist sharing their favorite writing tips they’ve learned during their career, as well as memorable stories they’ve experienced during their career of news reporting.
Cliff Albert, news director at KOGO-AM Newsradio 600 and a Press Club board member, will focus on how to be a better broadcast writer. Veteran broadcast journalist Kristen Castillo, also a Press Club board member and past Press Club president, will serve as moderator.
Cliff Albert has been one of San Diego’s leading radio news personalities for the past 35 years. His “Cliff Notes on the News” commentaries, which have been heard continuously weekday mornings since 1997 on KOGO-AM, have won numerous awards for writing and broadcasting including several Golden Mikes from the Radio & Television News Association. His daily commentaries are also podcast on line on iHeart Radio.
Cliff’s reporting and management of breaking news coverage on San Diego radio since 1979 have received top honors from the Associated Press, the Society of Professional Journalists, the San Diego Press Club and the National Headliners Club.
Cliff was news director at KFMB radio from 1979 to through 1996, director of news and programing at KOGO radio from 1996 through 2013, and returned to KOGO as news director in 2014.
MODERATOR
Kristen Castillo is an award-winning broadcast, print, and digital journalist. For more than a decade, Kristen worked at KGTV-TV 10News, where she was an assignment editor and field producer before becoming an investigations producer. Today, she is a freelance writer for several publications, including San Diego Family Magazine, Creators Syndicate and Mediaplanet’s supplements in USA Today. She also currently serves as president of the National Academy of Television Arts and Sciences (NATAS), Pacific Southwest chapter. She has received more than 75 journalism awards, including three Emmy Awards.
Join the fun as weird journalist David Moye with HuffPost and less weird PR pro Jean Walcher with J. Walcher Communications discuss:
Five Things Journalists Don’t Want to Hear from PR people Anymore
Five Things PR People Don’t Want to Hear from Journalists Anymore
Ridiculous Pitches and How to Make Them Relevant
There will be time for Q & A – add your questions in the Chat area.
Tuesday, August 11 starting at 6 pm and ending at 7
PANELISTS
David Moye is a journalist with 30 years’ experience writing on offbeat subjects. A native San Diegan, he has been a staff writer with HuffPost since 2011, specializing in weird news.
Previously, Moye was the former senior editor of Wireless Flash, a news agency that provided The DailyShow, Good Morning America and many other shows with guest booking and news segments.
In his spare time, he plays AC/DC on the ukulele and does psychic readings for B-grade celebrities.
Jean Walcher is president of J. Walcher Communications (JWC) – 20 years old next year! The agency specializes in media relations, social and digital media, crisis communications, community relations and more, working with local, regional, and national clients in various industries.
JWC works with clients it likes and those it can help and as she says, “It’s a demanding industry so we’ve got to enjoy our work. Life is too short for anything else.”
MODERATOR
Eileen Gaffen is president of the public relations agency Steres Gaffen Media, founded in 2014. She helps companies connect with their customers across traditional and social media platforms, improve reputation and influence, launch new products, build their brand, and grow profitable revenue. Clients include small and mid-size businesses, professional services, nonprofits, and authors.
Eileen serves on the board of directors of the San Diego Press Club and Women in Business. She is an advisor to the Doris A. Howell Foundation for Women’s Health Research.
Now that you have figured out how to join a Zoom conference and gotten past the basics, how can you improve your presentation skills and personal polish? Could you successfully navigate a job interview online? Appear composed on camera in front of a virtual crowd? Conduct a media interview with confidence?
Thanks to Luis Cruz, Denise Scatena and Gayle Falkenthal for a fascinating, fact-packed webinar.
Advance your visual elements including camera position, lighting, and background
Learn how to adjust your speech and prepare your messages
Get performance tips to help you appear professional and confident
Improve your WiFi internet connection to alleviate technical challenges
PANELISTS
Gayle Lynn Falkenthal, APR, Fellow PRSA, is owner and president of Falcon Valley Group, a strategic communication consulting firm based in San Diego. For two decades, Falkenthal has leveraged online tools working from a home office with clients across the U.S., leaving her in an ideal position to teach others how to maximize those tools in the current pandemic reality. Falkenthal is a former broadcaster and talk show host, and currently works as a nationally known sportswriter and analyst in addition to her public relations practice, appearing on a weekly podcast and live YouTube programs. Falkenthal will provide tips to help you graduate from Zoom rookie to polished presence online.
Denise Scatena is a founding partner at Scatena Daniels Communications. She is an award-winning PR pro with more than 20 years of strategic media outreach and communications experience. In the last two months, the team at Scatena Daniels has radically shifted their approach to earned media implementation, from pitching to producing, working collaboratively (and remotely) with their clients to obtain video, images, and stories from the front-lines as they deliver emergency services to San Diegans affected by COVID-19. The results have garnered their clients volunteers, financial donations, increased awareness for their mission and areas of expertise. She earned her master’s degree in communications from San Diego State University and her bachelor’s degree in communications/PR from Chapman University.
MODERATOR
Luis Cruz has been serving as the community and public relations director at The San Diego Union-Tribune since August 2019. He first joined the Union-Tribune in 2013 where he served as director of news and programming. In 2018, he became the executive director of news and programming at the Los Angeles Times and the managing editor of “L.A. Times Today,” which airs on Spectrum News 1 in the Los Angeles television market. Cruz is an Emmy award-winning journalist with more than 25 years of television broadcasting and digital video experience. He has served as a news director, anchor and reporter at various stations in Arizona, California and Nevada. He earned his bachelor’s degree in political science from UC Berkeley.
The results of the survey so far have been fascinating. Members are telling us they want to stay connected to the Press Club, they want to keep learning through the Nuts & Bolts workshops, they need to hear about job openings, and they want to know what everyone else is doing.
Please add your voice – it’s a three minute process at most. We look forward to serving you now and always!