VIDEO/PODCAST: Arts writers give best beyond-the-press-release tips

The San Diego Press Club and Vanguard Culture presented a virtual workshop on arts writing on Wednesday, April 12.

To view the transcript, click here. If you notice any corrections are needed, please email us at

From aspiring arts journalists to seasoned media professionals, arts coverage can often be a daunting prospect. Check out this conversation with talented arts journalists.


Seth Combs Headshot

SETH COMBS is the former Arts & Music Editor and Editor-in-Chief at the alt-weekly San Diego CityBeat. He also served as an Associate Editor at Riviera Magazine covering nightlife, arts and society. For the last two years, he’s been a regular contributing writer and columnist for The San Diego Union-Tribune covering the city’s visual art and literary scene. As a freelancer, he’s also contributed to Spin, The Hollywood Reporter and Zagat.


ELIZABETH ROOKLIDGE is an independent curator, writer, and educator based in San Diego, CA. She previously served as Assistant Curator at the Museum of Contemporary Art San Diego and Associate Curator at the Katonah Museum of Art. In March of 2020, she founded HereIn Journal, an online publication for exchange around contemporary art in San Diego. Elizabeth currently acts as Editor of the journal and frequently contributes writing and interviews. She also teaches modern and contemporary art history at the University of San Diego


KRISTEN NEVAREZ SCHWEIZER earned her Bachelor of Theatre Arts at San Diego State University, where she was named The Daily Aztec’s Most Valuable Writer of 2010. She has worked for San Diego Business Journal, Scatena Daniels PR firm, San Diego REPertory Theatre, and served as Cultural Chair of the Downtown Community Planning Council. In addition to covering theatrical events for Vanguard Culture, she profiles artists in her ART SEEN series, which was awarded First Place in the San Diego Press Club’s Excellence in Journalism Awards for a feature series – light subject in 2022.


Susanna Peredo Swap has over twenty years of experience as an arts administrator, actor, jazz vocalist, arts advocate, and public relations specialist. She currently serves on the San Diego Museum Council; the Advisory Board for the Institute of Contemporary Art, San Diego, on the Community Advisory Council for Diversionary Theatre, and Community Advisory Committee for the Burnham Center for Community Advancement. Susanna is a magna cum laude graduate of San Diego State University where she majored in Humanities and minored in French. Her passion for the visual, performing, and culinary arts has taken her to over fifteen countries and inspired her to create an organization, Vanguard Culture, that aims to bring people together across different backgrounds, interests and creative professions.

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